412 saved reels.Zero used. Until now.

Habit turns every reel you save into a step by step plan you tick off, so the recipe becomes dinner and the workout becomes a routine.

Three feeds of cooking, gym and business reels scroll past and stop on a saved reel each. Habit picks the pad thai recipe, pulls the ingredients out of it and turns it into step one of a plan on the Habit app, beside the same reel left sitting in a saved folder on Instagram.

Ask your Mac from your phone.

  • Share on your phone, open it on your Mac.

    Both read the same library in your own iCloud. There is no pairing step and no second account: sign in with the same Apple ID and your saves are already there.

  • Your agents can use it.

    Turn on the habit command and Claude Code, Cursor or Claude Desktop can read your saves, add a link and tick off steps. It runs on your Mac.

  • Ask your Mac from your phone.

    The Mac button on your phone sends a question to your own Mac, which answers from your saves. If the Mac is asleep, the message waits and sends when it wakes.

Without Habit

Saved412 reels

Sunday

Find that recipe again8:40 PM · third time this month
OpenedSaved once · 3 weeks ago

A folder you save into and never open.

With Habit

Habit

push day reset is written up. 6 exercises, sets and reps

6:41 AM
Habit

a day in Kyoto is saved. 3 places, 1 day 🗺️

1:18 PM
Habit

you asked for the pasta at dinner time. here it is 🍝

5:30 PM

That's the whole loop.

You save it once.Habit brings itback useful.

Share a reel to Habit and the useful part is pulled out and filed while you carry on scrolling. It comes back at the moment you chose when you saved it.

Get early access
Tuesday 8 September
5:30
Habit

Dinner time, like you asked. Your pad thai is 7 steps.

now
Habit

Four days in Queenstown, off season, planned day by day.

3h ago
Habit

Push day, 5x5 back squats. Your sets and reps are ready.

11h ago

A preview of the reminder Habit is being built to send. Nothing is scheduled from this page. The download button goes live the day the build is on the store.Habit

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Get Habit on your phone.

Habit is built for iPhone and Mac. Share a reel to it from any app and the useful part is waiting for you, filed under the habitat it belongs to.

Coming to the App Store

iPhone and Mac. This button goes live the day the build is on the store.